Cebi Motors: From World-Firsts to World-Class Partnerships

Fifty years ago, Cebi Motors began with a simple vision: to design motors that do more than spin and drive progress. A long-standing commitment that has made us a strategic partner to global OEMs and system integrators.

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05 May 2025

Fifty years ago, Cebi Motors began with a simple vision: to design motors that do more than spin but drive progress. As we approach our 50th anniversary in 2026, that vision has grown into a legacy of excellence

From Vision to Legacy: Building Expertise that Lasts

Since the early 1990s, our focus has been firmly set on automotive applications, aligning closely with the evolving needs of the mobility industry. This long-standing commitment has made us more than just a motor manufacturer. We are a strategic partner to global OEMs and system integrators, offering the depth of experience and innovation required to navigate both today’s challenges and tomorrow’s opportunities.

Our legacy is built on real, measurable customer value, delivering motors that perform under pressure, integrate seamlessly, and adapt to a rapidly changing world.

Engineering for Excellence - What Sets Our Motors Apart

At Cebi Motors, innovation is our DNA. In 1994, we became the first company in the world to successfully develop a DC motor for window regulator with a 4 mm shaft diameter, a breakthrough that redefined industry norms. While others followed, we led. That same pioneering spirit continues to shape our engineering approach today.

What makes our motors different?

  • Smart Design, Smaller Footprint: We engineer for size and weight reduction, helping customers lower CO₂ emissions and improve system efficiency.
  • Cost-Effective Simplicity: Our motors often remove the need for additional sensors or signal components—streamlining design and reducing costs.
  • Customization as Standard: From existing platforms or starting from scratch, we tailor our solutions to meet each customer’s precise needs.
  • Advanced Industrialization: Every new production line aligns with Industry 4.0 standards—automated, intelligent, and globally consistent.

When you choose Cebi Motors, you are not only getting a motor. You are gaining access to a robust knowledge base, proven know-how, and a culture deeply committed to continuous improvement.

Powered by Partnership - Understanding and Solving Customers Needs

OEMs and system integrators today need more than suppliers, they need co-creators. At Cebi Motors, collaboration is at the heart of everything we do. Whether it’s co-developing a new motor platform or re-engineering an existing one, we move in lockstep with our partners to deliver on cost, quality, and performance.

One example of this commitment is our exceptional partnership with Brose. From day one of development, we jointly aligned on technical goals, competitive pricing, and, uniquely, a shared supply chain. Few in the industry are willing or able to collaborate at this level. The result? A motor solution that’s reliable, scalable, and future-ready, validated by both the customer and the market.

This kind of transparent, day-by-day decision-making transforms relationships into long-term alliances. Our European base also allows us to be close, responsive, and stable, particularly in contrast to more volatile global supply chains.

Technology That Opens New Markets

Looking ahead, Cebi Motors is developing new generations of motors that anticipate tomorrow’s needs, starting today.

In 2025, we will launch a new product line that maintains full technical performance without using rare earth materials (Nd, Dy) on magnets. This not only reduces cost volatility and environmental impact but also insulates our customers from geopolitical supply risks.

We’re also extending our innovation into industrial and medical applications, where precision, reliability, and customization are just as critical. With a robust supply chain and integrated group capabilities—including automation support through sister companies, we are well-positioned to scale to 30 million motors annually by 2027, depending on market conditions.

           Motor Assembly Production Line                                                                                                 Rotor Assembly Production Line

Cebi Motors: Built for Performance. Designed for You. 

Whether you're an OEM looking to optimize platform performance, or a system integrator seeking to reduce cost and complexity, Cebi Motors brings you a partnership rooted in engineering excellence, trust, and shared goals.

Let’s create the future of motion together.